Introducing the newest mouthwatering sticker pack in the Shop—”Iconic Bites,” by renowned graphic designer Susan Kare, creator of the original Macintosh icons.
Recognizable to almost anyone who has used a computer, Susan’s art helped make early computers user-friendly and fun and bridged the divide between humans and modern technology. Here she talks to us about how her rich experience as an illustrator has colored her designs for the Path Shop.
Q: Tell us about your experience as an artist, from working for the MoMA in San Francisco to creating the original interface elements for Apple to building your own graphics company? How did you first begin designing?
A: I started working part time in graphics at a science museum in Philadelphia when I was 14, and have been designing ever since. I started working at Apple with the title “Macintosh Artist” thanks to a key system software programmer, Andy Hertzfeld, a friend from high school. I found I just loved creating bitmap graphics — the craft of drawing with pixels in a grid, and the quest for the ideal metaphor. It was a great chance to get started on a tech project for a non-technical audience, “the rest of us”.
Q: How did your work at Apple inform the kind of artist you are now?
A: First, I was so lucky to get to work in the Macinstosh group with great colleagues and talented programmers. That experience introduced me to interface design development and how I might be able to contribute as a graphic designer to the overall user experience. It also gave me practice in aiming to communicate big concepts in small spaces.
Q: How did you first hear about Path? Why did you agree to collaborate with us?
A: I’ve enjoyed working with Dave Morin on several logo projects. He was kind enough to call when Path was planning the sticker program to say he had a “perfect” project for me!
Q: Talk a bit about the sticker packs you’ve created for Path Messaging. What is your hope for how your stickers are used?
A: I designed the stickers of iconic food in a limited grid, hoping they can be useful literally (want to get coffee?) and creatively as symbols (e.g. You’re the cream in my coffee) and add some visual shorthand and humor to messages. As someone whose car has more than a few stickers, I know they can be a fun way to communicate.
Q: Any wisdom you’d like to share with design hopefuls just starting out?
A: Well, Paul Rand is my design hero, and I try to follow what he practiced: create solutions to design problems that are meaningful and memorable.